While it has been adopted by several companies, including Citibank, Sainsbury’s, SoundCloud and the Weather Channel, the FHWA didn’t really take to it. In the 1990s, a new font was digitally created called Interstate, which was also suitable for print and computer screens. In the 1940s, the FHWA set out standard fonts, mainly Highway Gothic (an umbrella term for a series of related fonts adopted by the FHWA). But times change and as more research is done, improvements are attempted. All highway fonts are sans serif, since the serif simply adds visual complications that are unnecessary and do not actually aid the eye in the short timeframes people see the signs.
#CLEARVIEW FONT ATT DRIVER#
It may seem like a simple system, but someone had to field test and approve the exact shades of background color, whether to use upper- and lower-case letters or all caps, and which fonts to use.Īll these signs have been extensively researched for the best visibility to a driver passing by at high speeds while (hopefully) paying attention to the road and other vehicles.
We’ve all seen the signs: a red octagon with “stop” in white capital letters, speed limit signs on a white background with black text, yellow diamond signs with black text and icons for warnings (like “yield” or “falling rock”), interchange and highway signs on a green background with white text and so on.
#CLEARVIEW FONT ATT MANUAL#
Since 1935, highway signs in the United States have been standardized according to guidelines set out by the Manual on Uniform Traffic Control Devices ( MUTCD) and the Standard Highway Signs ( SHS) manual, published by the Federal Highway Administration (FHWA).
There are a number of things to consider: font size, style, lower or upper case, spacing, alignment, colors, contrast with the background and the font choice itself. Choosing the right font and font style can make or break your roadside signage. Sure, you’ve got an eye-catching image to draw people’s attention to your billboard or other signage as they drive by, but the information you want to share needs to be clear and concise or what’s the point? And the real thing to focus on here is your fonts.
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